Strong emotions are easily identifiable and makes the viewer feel that same heightened emotion through empathy. To take this one step further, showing strong emotions is also beneficial. In addition to this, humans communicate in large part by reading emotional cues on the face.Įxamples of closeups & eye contact (PewDiePie, Smosh, Michele Phan, CartoonHangover): Humans have evolved to detect eye contact, making thumbnails with eye contact more eye-catching, especially if the whites of the eyes are visible. Use close ups on faces, preferably making eye contact. The following tactics, listed in order of importance and value, all incorporate our three principles to varying degrees.ġ. And in order for our viewers to to want to watch more of our content, our thumbnails must accurately represent what’s in the video and stand out among all the others on the YouTube platform. And in order for viewers to actually watch our content, our thumbnails must be exciting and draw in their eyes. In order to do that, viewers need to actually watch our content.
We want to engage our online video audience and see it grow. We discovered these principles by the methods I described above and abide by them because they work. Our thumbnails draw the attention of our audience.Our thumbnails get our audience excited about watching the video.Our thumbnails accurately portray the content in the video.The three guiding principles Frederator uses for making clickable thumbnails are: We have found that there are three main guiding principles that allow us to achieve this goal. The main goal for our thumbnails is to get our audience, and new audiences, to view our content and then go on to watch more of our content.
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